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You are here: Home / Is Buyer Demand Picking Back Up? What Sellers Should Know.

Dec 17 2025

Is Buyer Demand Picking Back Up? What Sellers Should Know.

The housing market hasn’t felt this energized in a long time – and the numbers backing that up are hard to ignore. Mortgage rates have eased almost a full percentage point this year, and that shift is starting to wake up buyers.

Home loan applications have risen. Activity has picked up. And sellers who step in early could benefit from the momentum long before the competition catches on.

Let’s take a look at what’s happening behind the scenes and how you can take advantage of it.

When Rates Come Down, Buyer Activity Goes Up

In today’s market, buyer demand is closely tied to what happens with mortgage rates. As rates come down, applications for home loans go up. Rick Sharga, Founder and CEO of the CJ Patrick Company, explains it like this:

“We’re in an incredibly rate-sensitive environment today, and every time we’ve seen mortgage rates drop into the low-to-mid 6% range, we’ve seen an influx of buyers hit the market.”

And that’s exactly what the data shows. More people who were sidelined are applying for mortgages again now that borrowing costs have come down. Of course, that’s going to ebb and flow just like rates ebb and flow. But the bigger picture is, there’s been improvement as a whole since rates started coming down.

In fact, the Mortgage Bankers Association (MBA) shows the Mortgage Purchase Index is hovering at the highest level so far this year:

a graph of a lineAnd that’s not the only sign of optimism. MBA also shows mortgage applications recently hit their highest point in almost 3 years too. A clear sign demand is moving in the right direction heading into 2026:

a graph with numbers and linesAnd just in case you were wondering, it’s not just pent-up demand coming out of the government shutdown that slowed some of the processing of government loans for a month or so. If you look back at the last graph, you’ll see the steady build-up of momentum throughout the entire year.

The big takeaway for you is this. Now that rates have come down, buyers are starting to ease back into the game. And that’s turning into real contracts on homes just like yours.

Home Sales Are Rebounding

Just to really drive home that this is trending in a good direction, the most recent report from the National Association of Realtors (NAR) shows pending home sales (homes that are under contract) are picking up too. The Pending Home Sales Index is also at the highest it’s been all year (see graph below):

And that means the market is ending the year on a high note and headed into 2026 with renewed energy. While that may not seem like a big shift, it’s a rebound worth talking about.

Pending home sales are a leading indicator of where actual sales are going. If more homes are going under contract, it’s a good sign more homes will actually close over the next two months, ultimately boosting sales. This could be part of why experts project home sales will inch higher in 2026 than they were in 2025 or in 2024.

Of course, this may ebb and flow a bit as we see some year-end volatility with mortgage rates. But, it shouldn’t be enough to change this overall trend. Expert forecasts say rates should stay pretty much where they are throughout 2026. That means the stage is set for this momentum to continue going into the new year.

What This Means for You

Here’s the opportunity. Selling now means:

  • More buyer demand. As affordability improves, you could see more buyer traffic and home showings (if your house is priced and staged right). And the best part? The buyers who are re-engaging feel like they’ve already waited too long for this moment. So, they’ll be eager to move.
  • Being ahead of the curve. Listing sooner rather than later puts you ahead of the game, before other sellers realize something’s shifted.

Whether you’ve been putting off selling because you thought buyers weren’t buying, or you took your house off the market because you weren’t getting any bites, this is your sign to act.

Bottom Line

Want to know what’s happening with buyer activity in your area, and what it could mean if you want to sell your house in the new year?

Talk to an agent about getting your house listed in early 2026, so you can take advantage of this momentum building in the market.

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Dr Jan Duffy REALTOR
Dr. Jan Duffy, REALTOR® - Las Vegas Fast Home Sale Expert Dr. Jan Duffy leads Cash Offers Home Las Vegas, revolutionizing the local real estate market with expedited, hassle-free home sales. As a licensed REALTOR® and fast-transaction specialist, Dr. Duffy has successfully guided countless homeowners through Las Vegas's unique housing landscape. Key Expertise: • Rapid home sales and competitive cash offers • Deep knowledge of Las Vegas neighborhoods (Summerlin, Henderson, Arts District, Centennial Hills) • Expert market analysis and property valuation • Custom solutions for urgent moves, property issues, and foreclosure prevention Combining sharp real estate acumen with unwavering client focus, Dr. Duffy delivers personalized, efficient solutions for every situation. Whether you need a quick sale or a reliable cash offer, her team ensures a smooth, stress-free process. A trusted voice in Las Vegas real estate, Dr. Duffy regularly shares insights on market trends and investment strategies. Her commitment to integrity and community values has established Cash Offers Home Las Vegas as a pillar in the local real estate scene. Experience a new standard in real estate transactions. Contact Dr. Jan Duffy for your no-obligation cash offer today. DrDuffy@bhhsnv.com | www.californiatovegashomes.com Twitter: @DrJanDuffy | Facebook: SpeedyCashHomeOffers
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There’s finally a little good news for anyone who’s been priced out or sitting on the sidelines.

Buying a home is getting more affordable.

Monthly payments have started to come down, and the squeeze buyers have been feeling for the past few years is slowly loosening. Now, that doesn’t mean everyone can suddenly afford a home, but with how tough the market’s been, the improvement we’re seeing matters.

Affordability Is Finally Moving in the Right Direction

One of the best ways to see this shift is by looking at how much of a household’s income it takes to buy a home.

According to Zillow, housing is typically considered affordable when it takes 30% or less of your monthly income to cover your expenses. That includes your mortgage payment, taxes, insurance, and basic maintenance.

For the past few years, the math was well above that threshold, and it made buying a home unachievable for many. But now, we’re slowly moving back toward a balance. Zillow research shows it’s taking less of a typical household’s income to buy a home than it did just a few years ago (see graph below):

a graph with green line and white textNow, we’re not all the way back to Zillow’s threshold of 30% of your income or less, so affordability is still tight. But things are trending in the right direction.

Why Affordability Is Improving

So, what’s driving the change? A lot of the focus lately has been on mortgage rates and how much they’ve come down over the course of the past year. But that’s not the only factor working in favor of buyers right now. Here are three trends benefiting buyers today: 

1. Mortgage rates have eased. Rates are near their lowest level in more than three years, which helps lower monthly payments (see graph below):

a graph of a low interest rate

2. Home price growth has cooled. Prices aren’t falling nationally, but they’re growing much more slowly than they were a few years ago. That means buyers today aren’t facing the same sharp jumps in purchase prices, which helps keep monthly payments more manageable – and buying more predictable. 

3. Wages are growing faster than home prices. This one matters a lot. As Mark Fleming, Chief Economist at First American, explains:

“When income growth exceeds house price growth, house-buying power improves—even if mortgage rates don’t decline meaningfully.”

None of this makes buying cheap, but it does explain why the math is starting to work a little better for buyers than it did even a just a year ago. Put simply, the forces that hurt affordability over the past few years are finally easing. Fleming again explains it well:

“Affordability remains challenging, but for the first time in several years, the underlying forces are finally aligned toward gradual improvement. Mortgage rates may drift down only slowly, but income growth exceeding house price appreciation will provide a boost to house-buying power — even in a higher-rate world. Affordability won’t snap back overnight, but like a ship finally catching a steady tailwind, it’s now sailing in the right direction.”

These three factors combined are why economists expect affordability to keep improving in 2026.

Where Homes Are Becoming Affordable First

But how much is affordability really going to improve? In some places, noticeably. Zillow says some markets are expected to fall back under their affordability threshold (30% of your income or less) by the end of the year:

a graph of the average homeowners

But that doesn’t mean you have to be in one of these markets or wait until year-end to buy. Other places are already seeing big improvements in affordability. So, talk to a local agent about what’s happening in your market. You may find you’re able to buy after all.

Bottom Line

For the first time in quite a whole, affordability is easing. That’s a meaningful shift.

And because this improvement isn’t happening everywhere at the same speed, understanding what’s changing locally is what really makes a difference. If you want to see how these trends show up in your area, talk with a local real estate agent.

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